Royal sightings at some of the summer season's most glamorous events have fans wondering about the stylish sunnies gracing the faces of their beloved royals. Zara Tindall and Princess Beatrice showcased their impeccable style, accessorised with SOEK's wooden sunglasses, at two of the world's most prestigious gatherings.

What if you could have the coolest sunnies and care for the environment at the same time? Well, guess what, you can! Being environmentally friendly with sunglasses is simpler than you might think. By making conscious choices about the materials, brands, and maintenance of your shades, you can simultaneously protect your eyes and the planet. 

Wooden sunglasses are more than just a fashion statement; they effortlessly exude coolness, no doubt about it. They are also essential for keeping your eyes safe and happy. Whether you’re soaking up the sun, hitting the slopes, or cruising the streets, wearing sunglasses every day can make a huge difference for your eye health and comfort. Let’s find out why you should never leave home without your sunnies!

When we think of UV protection, we often associate it with summertime and beach vacations. The truth is that UV rays can be just as harmful during the winter months. The cold weather can deceive us into thinking our skin is safe from sun damage. In this blog post, we'll unveil the hidden dangers of UV rays during the colder months. We'll also provide essential tips for winterising your skin with UV protection.

Sunglasses are more than just a fashion accessory! They are vital for protecting your eyes from the harmful effects of the sun's ultraviolet (UV) rays. Sunglasses protect your eyes from harmful UV rays and reduce the risk of long-term damage. At SOEK®, we understand the importance of finding the perfect shades that protect your eyes and reflect your style. Let's dive into the exciting world of sunglasses and explore the different types available:

Nothing completes a summer look quite like a pair of stylish shades. But as much as we love our sunglasses, they can quickly become smudged and dirty with regular wear. Don't let grime ruin your favourite accessory in five easy steps. You can keep your shades sparkling all season long with proper sunglasses care!

Ready to change for the better and avoid the usual plastic sunglasses? Wooden sunglasses are a stylish and eco-friendly alternative. But with so many options available, it can be overwhelming to find the perfect pair. Don't worry! We've got you covered! In this blog post, we'll share five tips for finding your ideal pair of wooden sunglasses.

Sunglasses have been a fashion staple for decades, and the trends are always changing. Here we'll show you five of the most popular sunglass trends that will be huge in 2023 so that you can stay ahead of the curve and keep your style fresh.

Summer in Australia falls between December and February and boasts sunny days and balmy temperatures. A large nation, the north of Australia falls in a more tropical climate, and the summer season takes place in the wet season, meaning some tourism operations are closed due to flood risks. Head to Southern Australia for the best outdoor summer experiences and enjoy the hot and sunny weather as you explore the experiences on offer.

Summer's just around the corner, and the pristine beaches of Australia's coasts are calling! With over 11,000 beaches along the Australian coast, you're spoiled for choice when choosing a spot to soak up the sun and have a dip in the ocean, but thankfully Tourism Australia has narrowed down the options, letting us know which are the best beaches to plan a trip to this summer.

How can you best care for your sunglasses and remove minor scratches that occur? We’ll go over some of the do’s (and some of the don’ts) in sunglasses care to ensure you can keep your SOEK sunnies looking stylish this summer.

Sunglasses are the ideal gift since they can be worn year-round, look great with any outfit, and do double duty by shielding the wearer’s eyes from harmful UV rays. Shopping for someone else’s sunglasses might be intimidating, but we’re here to help you pick a pair they’ll enjoy.