Why Choose SOEK™

Why Choose SOEK?™

Giving Back

The simple fact that you found your way here shows that you care about where your dollars are going. In a world where we are faced with so many choices as consumers its important to ensure that we are investing in businesses that do their best to have a meaningful impact on the planet.  Here at SOEK™ we are constantly looking at ways we can improve on the way we do things in order to be as sustainable as possible while also doing our best to give back to help create a better world.

For us this process begins with sourcing 100% sustainable timber from FSC accredited suppliers. Our sunglasses are then handcrafted using environmentally friendly processes from durable bamboo and hardwoods such as maple, ebony and walnut. All of the natural materials used are renewable and free from harmful or toxic elements. We also have spot checks and quality control in place to ensure SOEK™ manufacturing continues to adhere to these standards.

From our materials and factories to our packaging and our giving partner it’s a huge operation that is well worth it. Thank you for sharing this journey with us.

Our Giving Partner

We are very proud to partner with One Tree Planted, a non-profit organisation that focuses on global reforestation.

One Tree Planted began in 2014 and has more than doubled the number of trees planted year over year, reaching 4 million trees in the ground in 2019 alone!

Their reforestation partners in different parts of the world help them plant trees to restore forests after fires and floods, to create jobs, build communities and protect habitat for biodiversity.

We have an option on our website for our customers to plant a tree for $1 when they make their payment. On top of this, SOEK™ donates a percentage of our sales to One Tree Planted to make a positive environmental impact, create a healthier climate, protect biodiversity and help reforestation efforts.

Our Product Standards

We handcrafted our sunglasses to suit most face shapes and sizes, plus our spring loaded hinges mean that each pair of our lightweight shades will stretch to your face size and sit comfortably.

With our range of colours, shades of wood and different lens tints your biggest problem will be deciding which one to choose! We also have our LITTLE SOEK™ range of adventure ready sunglasses specifically designed for children. All of our lenses have been sent for independent testing by a NATA-Accredited Calibrations and Testing Laboratory to ensure we comply with standards worldwide.

Our lenses are polarised and UV400 (100% UVA/UVB) and adhere to Category 3 High Protection against sun glare. This is further backed by the feedback from our customers as well as our sponsored athletes and professional fishermen who have personally tested the quality and clarity of our lenses!