Sunglasses' Blog - Australian Fashion Eyewear

If you think sustainability means sacrificing style, think again. The world of sunglasses has gone through a glow-up, and Australia's leading the charge with fashion-forward eyewear brands that care about the planet. From bold, retro designs to chic everyday shades, these labels are proving that good looks and good choices can absolutely go hand in hand.

Let’s explore the most exciting names shaping the future of sustainable sunglasses in Australia — starting with our very own.

1. SOEK™

At SOEK™, we’re all about trendy, feel-good sunnies that don’t mess with the planet. Our frames are made from recycled plastic, plant-based acetate and FSC-certified wood — a trifecta of eco-friendly materials. With UV400 polarised lenses and a biodegradable cork case, each pair is crafted to last and carry its style with purpose.

We’ve also teamed up with One Tree Planted to support global reforestation, planting trees for every pair of SOEK™ sunnies sold. So while you’re turning heads in our sustainable sunglasses in Australia, you’re also helping regrow natural environments around the world.

2. Poppy Lissiman

For the crowd who love bold lines and cult-favourite shapes, Poppy Lissiman is a name that rings loud. Based in Western Australia, the brand has carved out a global fan base for its eye-catching styles, all without the use of animal products.

Poppy Lissiman's eyewear is made from recycled acetate and designed with cruelty-free principles in mind. Even their packaging follows suit, clearly leaning towards recycled materials.

3. Local Supply

Local Supply keeps things fresh with urban designs made for everyday wear. They focus on function and comfort, while also making sustainability a priority through renewable, plant-based frames.

Backed by a zero-waste manufacturing process, they’re serious about keeping things circular. They also run a recycling program that rewards returns, encouraging customers to give their sunnies a second life.

4. Luv Lou

Founded by two sisters, Luv Lou brings a feminine energy to sustainable eyewear with vintage-leaning designs and soft detailing. The brand leans into subtle glam, offering styles that feel timeless yet easy to wear.

Luv Lou uses plant-derived acetate in its handcrafted frames, along with compostable mailers and recycled packaging to complete the eco loop. They’ve even gained some celeb fans and have collaborated with well-known names on exclusive planet-friendly drops.

Make the switch to sustainable sunnies in Australia with SOEK™

Australia’s sunglasses scene is thriving, not just with standout looks but with cleaner choices, too. If you’re curious to experience what these incredible brands are doing, SOEK™ is the perfect place to start. Explore the collection now and step into sunnies that match your style and your values.