We are expanding – and we would love you to join our exciting SOEK® journey as our global retail expansion continues with our range of unique, ethically sourced, sustainable, ultra quality, and lightweight wooden eyewear.

With our range of frame designs and colours, beautiful earthy shades of wood, and different lens tints your customers biggest problem will be deciding which style to choose.

Our sunglasses are crafted from durable bamboo and hardwoods such as maple, ebony and walnut. All of the natural materials used are organic, renewable and free from harmful or toxic elements. 100% of our timber comes from managed forests which are bound by the sustainable forestry management standards of the FSC.

SOEK® donates a percentage of our sales to One Tree Planted to make a positive environmental impact, create a healthier climate, protect biodiversity and help reforestation efforts.

Our lenses are polarised UV400 (100% UVA/UVB) and adhere to Category 3 High Protection against sun glare. This is further backed by the feedback from our customers as well as our sponsored athletes who have personally tested the quality and clarity of our lenses.

All of our lenses carry NATA-Accredited Calibrations and Testing Laboratory compliance.

Each pair of sunglasses includes a sturdy 100% biodegradable Triangular Cork Case for safe keeping.

Our company and our sunglasses represent that never-ending search… and we hope you will share this journey with us by joining our SOEK® adventure.

Should you be interested in becoming a wholesaler for SOEK® in Australia or New Zealand we would love to hear from you.

Please contact us at:

For any further information relating to retail and wholesale sales, please do not hesitate to contact us as we are always looking forward to partnering with others who follow our eco-sustainable practices.





Why SOEK Polarised Lenses?

Polarised lenses have always been the lens of choice for people who spend a lot of time on the water as they block glare from light reflecting off the surface of the water better than any other type of sunglass lens. However polarised lenses aren’t just for the water lovers, they are for anyone who is bothered by glare outdoors and an excellent choice for driving due to their ability to reduce reflections from flat surfaces such as the hoods of vehicles and light-coloured footpaths.

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100% Bamboo SOEK® Branded Stand